What the Hell?
Ok fine; we'll explain.

Our main goal with the brand is to promote relationships, and the best way to create solid relationships is to share who you are and be vulnerable. Now, Crystal and I are sharing with you a sweet (secret) moment between us, in the hopes everyone will share a little bit and create better relationships. During a night with some friends, we shared our little SNAP secret and yada, yada, yada, a vodka brand was born!
It started as a sweet moment between loving partners, a quick SNAP of the fingers, also known as SEX and a NAP. SNAP your way to better relationships and delicious cocktails. SNAP and SODA, SNAP and TONIC, SNAP and BULL. SNAP for your pleasure.
